Elements and Performance Criteria
- Maintain relationships and networks.
- Relationships and networks with media and relevant people are established and maintained in a positive and professional manner.
- Organisational social, ethical and business standards are complied with to maintain positive relationships according to organisational requirements.
- Systems to encourage communication flow and ongoing feedback are established and maintained to ensure accurate and relevant exchange of information.
- Appropriate interpersonal techniques are used to develop professional relationships with media that reflect sensitivity to individual differences and client requirements.
- Suitable networks are put in place according to organisational requirements to ensure information on unplanned events is accurate and timely.
- Prepare media release.
- Media release is drafted in line with organisational and legislative requirements, using clear, concise and appropriately targeted language.
- Media release is drafted in a manner that presents a positive image of the property and client and conforms to organisational and legislative requirements.
- Suitable professional service providers are engaged where required to support relationships with media.
- Media release is distributed according to organisational procedures using established communication channels.
- Information is securely maintained with due regard to client confidentiality, and legislative and organisational requirements.
- Conduct media interviews.
- Media interviews are conducted in a professional manner that represents preferred profile of property and client.
- Information is provided in a manner that is clear, accurate and protects interests of parties involved with property.
- Suitable aids are used to ensure message is relevant and of interest to selected media.
- Feedback is used to develop and implement strategies to further maintain and improve relationships with targeted groups.
- Appropriate interpersonal techniques are used to negotiate difficult situations to achieve results acceptable to participants that meet organisational and legislative requirements.